Have you ever wondered about the importance of brand storytelling for your blogging business? How about strategies to create a brand story for your blog, especially if you are blogging for a living?
This leaves you to ask what is a brand story? How do you write one? Let’s dive into this post and get the juicy details.
Table of Contents
What is a brand story?
A brand story is a narrative that tells the story of a value and promise to an audience. A brand story should be memorable and relatable.
It’s also a great tool for you as an entrepreneur. Your brand story should be something that inspires you and keeps you motivated to continue growing your business.
Why should I care about a brand story?
A good brand story will help you connect with your audience on an emotional level; it will help you build trust and credibility with readers; it will help you convert readers into customers; and lastly, but most importantly, it will help drive sales!
All successful businesses have a good story.
A brand story enhances your brand identity, helps to differentiate you from your competitors and adds value to your business.
It should be told in a compelling way that captures the imagination of your audience and helps them understand why they should choose your product or service over someone else’s.
Strategies to create a brand story for your blog:
As a blogger, you are the face of your business. You’re the one people come to know and trust. But what do you really know about your brand?
The first step to creating a successful blogging business is to define your brand. What is it that makes your blog different from all others?
How can you create a unique story that will help people connect with you and buy from you? It is very crucial for you to follow these strategies to create a brand story.
In order to create an effective brand story, ask yourself these questions:
- What’s the purpose of my blog?
- Who am I targeting with my blog content?
- What are their pain points and how can I solve them? For example, if they’re struggling with depression or anxiety, how can I help them through my blog posts? If they’re struggling with their finances, how can I help them improve their financial situation through my financial tips and advice? If they want to learn how to start a blogging business, what can I teach them about starting an online business so they don’t have to go through all the struggles that I went through when starting my own business?
- What problems do my readers face on a daily basis that make them turn to me for answers?
Your own personal brand story can be very powerful! If you create a good enough one, then people will remember you and most likely come back again and again because they want to hear more from you!
They will trust your advice because they know that you have gone through similar experiences as them before!
How to write your brand story
- Keep it short and simple: Your brand story should be short enough to be shared easily, but still, deliver all the necessary information about your business and what makes it unique.
- Focus on the customer experience: Your brand story should focus on how your customers will feel when they use your products or services; what their experience would be like etc., instead of focusing on technicalities like product features or design elements.
- Show empathy towards customers: As a blogger, you have to show empathy towards your readers by understanding their needs, problems and pain points through research, surveys etc., so that you can offer them solutions that are relevant to their specific needs and interests.
When creating your brand story: consider the future
The future of your brand is something that you need to consider. You want to make sure that you are making the right long-term choices for your business.
The future of your brand will change as you grow and evolve, but it’s important to have a vision. If you’re not sure where you want to take your business or what your goals are, that can make it difficult to stay on track and focused on your business. Think on these:
- What does the future look like for your brand?
- What do you want to achieve? Is it more traffic, more subscribers or more sales? Once you have an idea of what you want from the future, then you can create strategies to get there.
- How do you want people to perceive your brand? How do you want them to feel when they think of or talk about it? What are their emotions going to be? You should think about these questions when creating a brand story because they will help shape how people perceive your brand today and in the future.
- What kind of person do you want people to associate with when they think about your business? This is an important question because if someone doesn’t fit into that person’s shoes, then they won’t be able to relate well.
Is it hard to come up with a brand story
A compelling brand story isn’t easy; It takes time, patience, and a lot of hard work.
If you are just starting out in the blogging business or even if you have been blogging for a while, it’s important to remember that it’s not a race.
The most successful blogs are those that have a strong story behind them. If you want to create a blog that will stand out in the saturated blogosphere, you need to be able to tell a compelling story about your products or services.
Just be original and authentic: your brand story should be unique and different from all others out there on the internet. This means avoiding cliches like “I’m just an ordinary person.”
You don’t have to reinvent the wheel but if you’re trying to create an original brand story for yourself then it’s important that it’s authentic so people can relate to it easily.
How to tell your brand story
Tell a story that is consistent across all touchpoints – from social media profiles to websites and marketing materials – so that people are always aware of who you are, what makes you different from other brands in your industry, and what sets you apart from the competition.
Your blog is an extension of who you are and what you believe. Your brand story should reflect this and be consistent no matter where you go, or whom you talk to.
Promote your brand story on social media
Now that you have come up with your brand story, how about promoting it? The first step in promoting your brand story is to get people interested in it.
Promoting your brand story on social media is one of the best ways to attract attention and drive traffic to your blog.
Use Facebook, Twitter and Instagram, Pinterest and even Youtube as platforms to share content that aligns with your brand. This gives people an opportunity to get to know you better, which will help them identify with you and your business.
Once they feel connected and understand what you stand for, they will want to learn more about you.
The key is to show them that there’s more than just selling products or services — there’s also a human side that makes it worth their while buying from you instead of from someone else.
For example, if you run a blog about hiking, it’s appropriate to share photos of your dog or kids along with their names and ages.
If you sell home goods for children, share photos of yourself with your children or grandchildren, nieces or nephews. If you write about travel destinations, include pictures of where you went on vacation recently.
You may also want to share photos from the events that inspire your content creation — such as travel destinations that are featured in blog posts or products that were reviewed on Instagram stories.
This helps readers connect with each other through shared interests and experiences.
On a final Note
What’s most important is that you develop a well-defined brand story. This will work to ensure that your blog always remains consistent in terms of approach and expectations.
By putting the time and effort into creating a brand story, you’ll be laying the foundation for the days ahead where you’ll reap the benefits of having a real, honest brand story to share with those who want to know more about what you have to offer.
Following all these strategies to create your brand story in the blogging business is the best way to stand out in the small business blogging world.
You will be creating your own personal brand that leaves a lasting impression and thereby makes yourself recognized by the people who matter most to you.
If you like this post, feel free to share so others can be inspired by it as well.
What stood out to you most in this blog post? Let us know in the comments section below.
